Shortcut to Info – It’s all about the box!
Have you noticed black and white patterned squares popping up on movie posters, magazines and print advertisements? Have you wondered what they are all about? Quick Response codes, or QR codes, were originally created in 1994 to track vehicles during manufacturing, but now they are widely used in modern marketing to connect audiences to the internet. The use of QR codes is growing, so expect to start seeing a lot more of them. During the month of June 2011, according to one study, 14 million mobile users scanned a QR code or a barcode.
To make QR codes work for you all you need is a smart phone and a QR code application (usually free) that you can purchase from your App Store or Android Market. Open your QR code application and point your phone’s camera towards the code. Your camera will scan the image of the QR code and instantly display text, contact information, connect to a wireless network, or open a web page in your phone's browser. Think of QR codes as short cuts to information.
If you are interested in having a QR code for your company website, let us know. We can provide you with one and show you how to make the most of it. For example, if you are placing a print ad, you can purchase a smaller ad at a lower rate but include a QR code that brings your audience to your website for additional information. You will be surprised to know how affordable QR codes are and the many ways they can be used.
BPA is always here to answer your modern marketing questions. Give us a call, shoot us an email, facebook message or tweet us!
"We are absolutely swamped right now…we are getting on average 3 quote requests via the website every week. It's awesome!"
-Shaunda McCreary, Operations Manager, Stripe 'N' Seal, Inc
"I don't think you can do better than Tom Boylan, of the Boylan Point Agency. He's a good listener with lots of experience and he has a young, web-and-tech savvy graphics crew. Rates are so reasonable that I have used him for everything for several years now."
-Maureen Merrill, Harris Merrill
"You make us look great! You all should be proud of how you’ve polished our image and focused our efforts. Great working with you all. Thanks!"
-Doug Hamilton, Owner, Oak Grove Construction
"There's no way I can ever adequately express my gratitude for all the help you’ve given me in launching my new venture…but let this basket of goodies be a start. My thanks to all of you for your time, talent, creativity and patience."
-Keith Woods, Executive Director, North Coast Building Exchange
"Thanks for all the fantastic work you do on my behalf. You're all an integral part of my growing real estate success. It's a good life"
-Mark Gold
"Thank you so much for your incredible talent, generosity and creativity! Connie shared our new brochure with me today and I am so impressed. I've worked here 16 years and can’t believe how cool we are going to look now. I am excited to share our materials and to let folks know about Boylan Point! Thanks again!"
-Cami, Becoming Independent
"I'm so very happy with the website. I just wanted to send a special thanks to you ALL for your great work."
-Terry Darcy, North Bay Jobs & Prosperity Project