The Internet is a-changin’
These days, texting teens and techies aren’t the only customers to reach via internet advertising. According to the Pew Internet and American Life Project, as of late 2008, nearly one-third of Web audiences were ages 55 and up. Baby boomers are spending just as much time sending e-mails, searching online and making travel reservations as younger Internet users. According to a recent report by The Media Audit, the average U.S. adult has nearly doubled their daily use of the Internet within the past three years.
While younger users typically spend time online playing games, watching movies, using social networking sites or reading blogs, older users are getting health information, visiting government Websites and looking for religious information. Even adults who spend more than an hour per day reading the newspaper, currently spend about 3.7 hours per day online.
Traditionally newspaper advertising was thought to be the best way to reach this 55 and older age group. Although newspaper advertising is still an effective way to reach a large demographic, these recent studies reinforce the importance of keeping up with the times and advertising technologies. Allow us to help you reach potential customers, young and old, via internet advertising. We can optimize and refresh your website, design and purchase banner ads or create a Search Engine Marketing Campaign specifically designed to reach your target demographic.
Let us help you reach your audience!
Data gathered from http://www.themediaaudit.com and www.emarketer.tv
"We are absolutely swamped right now…we are getting on average 3 quote requests via the website every week. It's awesome!"
-Shaunda McCreary, Operations Manager, Stripe 'N' Seal, Inc
"I don't think you can do better than Tom Boylan, of the Boylan Point Agency. He's a good listener with lots of experience and he has a young, web-and-tech savvy graphics crew. Rates are so reasonable that I have used him for everything for several years now."
-Maureen Merrill, Harris Merrill
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-Doug Hamilton, Owner, Oak Grove Construction
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-Keith Woods, Executive Director, North Coast Building Exchange
"Thanks for all the fantastic work you do on my behalf. You're all an integral part of my growing real estate success. It's a good life"
-Mark Gold
"Thank you so much for your incredible talent, generosity and creativity! Connie shared our new brochure with me today and I am so impressed. I've worked here 16 years and can’t believe how cool we are going to look now. I am excited to share our materials and to let folks know about Boylan Point! Thanks again!"
-Cami, Becoming Independent
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-Terry Darcy, North Bay Jobs & Prosperity Project